May 2 2008

Search Engine Blacklisting… How to Avoid It?

Now i know some of you might have experienced it and i did it too for one of my sites and thought i should share some tips about how to avoid from being blacklisted by search engines but What is Search Engine Blacklisting? For those who dont know, its when search engines penalize you and deletes you site and all the links from there index or in simple words, Search Engine Blacklisting is when search engines refuse to even list your pages which might be because of poor SEO or any other reason. The main reasons which i think cause a site to be Blacklisted by search engines are Keyword Spamming, Keyword Crowding, Keyword Repetition.

Now lets take a look at these 3 separately.

  • Keyword Spamming

It is adding Meta Keywords that are not at all related to your sites. For Example, you are running a health and fitness blog and in its Meta, You write Miley Cyrus and repeats it alot of times. Now thats not good becuase its kinda useless. Hope you get the point.

  • Keyword Crowding

This occurs when the TITLE tag is one long string of keywords, without cohesion or unity. SImply when you write excessive keywords strings in your title tag. Some Search Engine might not blacklist it but some will do, It all depends on them

  • Keyword Repetition

It is actually good to repeat the keyword twice or thrice but not more then that because when you do that, search engines ignore those keywords. But in some cases they might blacklist you. So its always better you just add you most important keywords in meta but do not repeat them.

Now coming to the point about how you can avoid this. There are several simple ways and as mentioned above avoid doing the things i mentioned above and some that i am going to tell you.

  • Submitting the same pages too often within a small period of time say 24 hours, may get you penalized by search engines.
  • Avoid using irrelevant keywords in your meta tags as i just told you above because its one of the reason why Search Engines blacklist you so avoid this.
  • Use of hidden text in webpages should be avoided as it cannot be seen by the surfers but when search engines will crawl your site they will find it.
  • Avoid automated submissions to search engines and directories. As we all know that to increase PR we need to build backlinks. And they sometimes do exchange links with sites which are already penalized by search engines e.g Google. So check who you exchange link with.
  • Now there is another thing known as Cloaking. What i call this is deceiving. The visitor sees a nicely designed and formatted page and the search engine robot scans a page of highly optimized text. If its caught, then search engines will penalize you and remove your site from there index.
  • Another thing that can get you penalized but its not very common these days is using a free web hosting or a cheap web hosting company with frequent downtimes. Google may not like this that your site is going down after every hour or so. So choose a good host and you will face no problems.

So remember these things and i am sure search engines like Google and others will be nice to you and will index your site But if you do something that is not good then… you know what will happen.

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